Many people visit many websites in a day we have a great necessity of knowing how many people are visiting our website for what reason they are visiting and how much time they spent with on-site that all tracks can be done by web analysts become a master in web analytics start doing the course here
Web Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Web analytics should be used to track the performance of us in the business and it helps us to find out the better ways and strategies to use for the development of our business in a stipulated time period with a minimum investment of work and time Understanding customer behavior is also key to optimizing a website for key conversion metrics. The booming company in web analytics of modern times is Google analytics one must learn how to use Google analytics to improve their business gradually.
Google Analytics
- Introduction to Google Analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Google analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- Starting with Google analytics
- How to set up analytics account
- How to add analytics code in website
- Understanding goals and conversions
- How to setup goals
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to set up funnels in goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via Google analytics
- What is link tagging
- How to set up link tagging
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
- Marketing Professionals
- Sales Professionals
- Business Owners
- Entrepreneurs
- Digital Marketing Professionals
- Students
- Other Professionals (IT, HR, Finance etc)
Roles of Google Analytics
Student Placement
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