Pay Per Click Process
Best PPC Training Institute in Ongole
SEM is a process of gaining traffic to the website by purchasing ads on the search engines. It is one of the most efficient ways to build your business in a growing competitive market. There are mainly two forms of search engine marketing services, first is search engine optimization (SEO) uses the technique to boost search engine ranking in unpaid search results. Second is (Pay per Click) PPC it is nothing but getting the traffic to the website by paying some amount to the search engine.Course Details:
- Duration: 35 hrs
- Timings: Weekdays & Weekend batches available
- Practicals: Unlimited Labs practical will be hand to hand in each class
AdWords – Google’s Online Advertising Program
- Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats
- AdWords Terminologies
- Account UI and Navigation
- Bid Strategies
- Cost-Per-Click (CPC)
- Bidding Cost-Per-Impression (CPM)
- Bidding Cost-Per-Acquisition (CPA)
- Enhanced Cost-Per-Click (ECPC)
- Keyword Targeting & Strategy
- Keyword Match Types – Broad Phrase
- Broad Match Modifier, Exact,
- Negative Keyword Performance
- Mapping Marketing Objectives to Display
- Targeting Methods
- Display Ad Formats & Tools
- Additional Advanced Targeting Options on Display
- Remarketing & Four Types of Remarketing
- Four Major Ways to Remarket (Custom,Dynamic, Customer Match, RLSA)
- Reports & Optimizing Display Campaigns
- Mapping Display Targeting Methods to Marketing Objectives
- Advanced Targeting Methods
- AdWords for Video
- Video Ad Formats: YouTube, In-stream, Video
- Discovery Ads, Bumper Ads
- Creation of Video Ad
- Overlay Ads
- Creation of Call-to-Action
- Optimizing of Video Ads
- YouTube Analytics
- AdWords for Video
- Video Ad Formats: YouTube, In-stream, Video
- Discovery Ads, Bumper Ads
- Creation of Video Ad
- Overlay Ads
- Creation of Call-to-Action
- Optimizing of Video Ads
- YouTube Analytics
- What are Google Shopping Ads or Product Listing Ads?
- Where do they appear on Google?
- What Shoppers on the Internet do?
- What Retailers Need? – New Advertising Technologies
- Google Shopping Set Retailers up for Success
- Features of Google Shopping
- Why PLA’s? And the Path to Create PLA AdS
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- About Conversion Tracking
- Measuring Campaign Performance
- Reporting and Optimising Campaign.
If you are one of the following who is looking for leveraging Digital Marketing for
personal or organizational growth, then SEO course is for you:
- Marketing Professionals
- Sales Professionals
- Business Owners
- Entrepreneurs
- Digital Marketing Professionals
- Students
- Other Professionals (IT, HR, Finance etc)
Student Placement
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