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Google Ads (PPC) - Digital Marketing AI Certification Program in Hyderabad
Course Overview
PPC (Google Adwords ) is an advertising model where advertisers pay each time a user clicks on one of their ads. These ads appear on search engines, websites, or social media platforms, and the goal is to drive traffic to a business’s website or landing page. The most common platforms for PPC are Google Ads, Bing Ads, and social media platforms like Facebook and Instagram..
PPC Training with AI Tools
- Introduction to PPC Advertising
- What is PPC and How Does It Work?
- Benefits of PPC in Digital Marketing
- Overview of Major PPC Platforms (Google Ads, Bing Ads, Facebook Ads)
- The Role of AI in PPC Advertising
- Keyword Research for PPC
- Importance of Keywords in PPC
- Tools for Keyword Research
- AI-powered Keyword Research (Google’s AI-driven recommendations, SEMrush AI)
- Identifying High-Intent Keywords for PPC Campaigns
- Long-tail vs. Short-tail Keywords in PPC
- Campaign Structure and Setup
- Understanding Campaigns, Ad Groups, and Ads
- Creating Effective PPC Campaigns
- Setting Up Ads on Google Ads, Facebook Ads, Bing Ads, and Other Platforms
- Using AI for Campaign Setup (automated campaign structure suggestions)
- Bidding Strategies in PPC
- Manual vs. Automated Bidding
- AI-Powered Smart Bidding (Google Ads Smart Bidding, Facebook Ads Optimization)
- Cost-Per-Click (CPC), Cost-Per-Thousand Impressions (CPM), and Cost-Per-Acquisition (CPA) Bidding Models
- Setting Budgets and Optimizing Bidding with AI
- Automated Bid Adjustments Using AI
- Ad Copy Creation and Optimization
- Writing Compelling Ad Copy for PPC
- AI Tools for Generating and Testing Ad Copy (e.g., Copy.ai, Jasper)
- A/B Testing of Ads Using AI Tools
- Using AI to Optimize Ad Headlines and Descriptions
- Improving Ad Relevance Score with AI
- Targeting and Audience Segmentation
- Demographic, Geographic, and Behavioral Targeting
- AI-Powered Audience Segmentation (Facebook Audience Insights, Google AI)
- Retargeting and Remarketing with AI Tools
- Lookalike Audience Creation Using AI (Facebook Lookalike Audiences)
- Dynamic Search Ads and AI for Better Audience Targeting
- Optimizing Landing Pages for PPC
- Importance of Landing Page Quality in PPC
- A/B Testing Landing Pages with AI
- AI for Optimizing Landing Page Design (Tools like Unbounce, Instapage)
- Conversion Rate Optimization (CRO) Using AI Tools
- PPC Analytics and Reporting
- Key PPC Metrics (CTR, CPC, Conversion Rate, ROI, etc.)
- Using AI for PPC Analytics (Google Analytics AI Integration, Supermetrics)
- Automated Reporting with AI Tools (Google Data Studio, Power BI)
- Predictive Analytics for PPC Campaigns (AI tools for forecasting campaign performance)
- Analyzing PPC Performance with AI Tools and Insights
- AI-Based Optimization for PPC Campaigns
- Ad Scheduling with AI (Optimizing ads based on time of day and behavior patterns)
- Optimizing Ad Spend and Bidding with Machine Learning
- AI for Predicting High-Converting Keywords
- Automated Keyword Matching and Optimization Using AI
- Improving Ad Quality Score with AI Tools
- PPC for E-Commerce
- Setting Up Product Ads on Google Shopping and Bing Shopping
- AI Tools for Product Ad Optimization (Google Shopping AI recommendations, Facebook Dynamic Ads)
- Managing E-commerce PPC Campaigns with AI (AI-driven product catalog optimization)
- Cross-Platform PPC Advertising
- Running PPC Campaigns Across Multiple Platforms (Google, Bing, Facebook, LinkedIn, etc.)
- AI for Cross-Platform Campaign Management (tools like AdRoll)
- Monitoring Performance Across Multiple Platforms Using AI
- Using AI to Adjust Strategy for Cross-Platform Advertising
- Advanced AI Tools for PPC
- AI-Powered Bid Management (e.g., Google’s Smart Bidding)
- AI-Powered Chatbots for Lead Generation through PPC
- AI Tools for Predictive Audience Targeting
- Using AI to Optimize Ad Frequency and Placements
- Integration of AI with CRM for Better Lead Management and ROI
AI tools can significantly enhance PPC efforts by:
- Automating Bid Management: AI tools like Google Ads’ Smart Bidding use machine learning to automatically adjust bids for optimal performance.
- Targeting and Segmentation: AI can help businesses segment their target audience more precisely, improving the effectiveness of ads.
- Ad Copy and Creative Optimization: AI tools can analyze ad performance and suggest improvements for ad copy, design, and targeting strategies.
- Predictive Analytics: AI can forecast the success of PPC campaigns based on historical data and help marketers make data-driven decisions.
- A/B Testing: AI-powered tools can automate A/B testing of ads and landing pages, identifying the most effective combinations for conversion.
GoDigital Academy's Commitment
GoDigital Academy is committed to delivering high-quality PPC training while providing personalized care to students. The academy also offers a job placement guarantee to help students secure employment after completing the program.
Course Details:
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Conclusion
This PPC training course includes both Primary and Secondary topics, integrating the power of AI tools to optimize PPC campaigns, improve ad targeting, bidding, and analytics, and ultimately help students and entrepreneurs grow their businesses through more efficient and cost-effective PPC strategies. AI tools help automate many aspects of PPC, making it easier to scale campaigns, optimize bids, and ensure better ROI.
Who Should Attend?
If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then PPC course is for you:
- Students
- Entrepreneurs
- Business Owners
- Sales Professionals
- Marketing Professionals
- Digital Marketing Professionals
- Other Professionals (IT, HR, Finance etc)
Join Us Today
Step into the world of endless possibilities with GoDigital Academy. Whether you’re looking to boost your career, grow your business, or upskill your team, we’re here to guide you every step of the way.