Advantages of Learning SEO
Get the best quality SEO Training Course in Hyderabad, Bangalore and Ongole
Search Engine Optimization (SEO) is a process of activity or a technique to get the higher rank or more visitors on organic search engine results page by using SEO techniques. SEO techniques used to improve the visibility of web pages in different search engines like Google, Yahoo, and Bing etc. Site improvement is the way toward enhancing the visibility of a site on natural search engine results page (SERPs), by using web index neighborly components into a site.
Our course is structured properly, to give in depth training on SEO with hand on lab. The training materials will be provided for future references. The training session will be more interactive and more practical.
Course Details:
- Duration: 60 hrs
- Timings: Weekdays & Weekend batches available
- Practicals: Unlimited Labs practical will be hand to hand in each class
History of Search & Introduction to SEO
- Evolution & Growth of Search Engines
- How Google Works
- Basics of SEO
- Periodic Table of SEO Success Factors
On-Page Best Practices
- Basics of HTML
- URL, Meta Tags, Title, H1, Images
- Crawling: XML & HTML Sitemaps, Robots.txt
- Anchor Text, Internal Linking
- Tools: Google Search Console, Bing Webmaster
- Google Analytics Setup
Keyword Research & Competitive Analysis
- Keyword Planner tool (Search Volumes, Competition, Business Priority)
- Mapping Keywords to Website Pages
- Competition Analysis
SEO-Friendly Design & Architecture
- Thinking before designing a website (goals, strategies & measurement models)
- Mobile Responsive / Adaptive Design
- Importance of HTTPs Site Schema (Rich Snippets) & Architecture
Technical Website Optimization
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken Links
- Canonicalization
- 301 Redirects
- Custom 404 Error Pages
The Future of SEO
- Voice Search
- Augmented & Virtual Reality
- Wearable Devices & Latest Tech
- Semantic Web
Link Building – Right Side coulmn
- Content Marketing Basics & Its Importance
- Directory Submissions
- Local Listings
- Niche Backlinking via Influencers & Articles
- Social Bookmarking
- Press Release Optimization
Social,Local,Mobile (SoLoMo) SEO Strategies
- Social Media Backlinking (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)
- Online Reputation Management & Influencer Outreach
- Local SEO (Schema for Addresses, Local Keywords, Local Websites)
- Mobile SEO Best Practices
SEO Site Audit
- On-Page & Off-Page Audit Strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.),
- SEOprofiler, Domain Tools Audit Report
Algorithm Updates
- Search Algorithm Overview
- Panda
- Penguin
- Hummingbird
- Rank brain
- Medic
- Broad Core
- Mobile First Indexing
- Keeping Track of Algorithm Updates
SEO Tracking
- STracking Ranks (Webcam)
- Google Analytics Custom Reports
- Creating your Custom Dashboard
SEO Career Paths
- Pre-SEO learning and SEO basics
- Understand Link Building and Tools for
- Hands-on Practice
- Specializations in SEO
- Marketing Professionals
- Sales Professionals
- Business Owners
- Entrepreneurs
- Digital Marketing Professionals
- Students
- Other Professionals (IT, HR, Finance etc)
Student Placement
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